The Edinburgh Capitals are delighted to announce a new partnership with USA Sports ahead of the 2026–2027 SNL campaign.
The agreement marks the latest chapter in a long-standing relationship between USA Sports and the Capitals, dating back to the club’s days in the Elite Ice Hockey League. As part of the partnership, USA Sports will bring its popular NHL Pop-Up Event to two Capitals home games during the season, alongside a range of fan activations and exclusive offers designed to enhance the match-day experience for supporters.
USA Sports is one of the UK’s leading independent retailers of official American sports merchandise, offering products from the NFL, NHL, NBA, MLB, and Formula 1. Through its online store, the company supplies authentic merchandise from some of the world’s biggest sporting brands to fans across the UK.
A spokesperson for USA Sports said, “We attended a Capitals game towards the end of last season, and the atmosphere, crowd, and reaction from the fans were incredible. It had been a long time since we last visited a Capitals game, and massive credit goes to Scott and everyone involved for what they are building in Edinburgh.
“We’re delighted to support the club and hope to add even more value for both the team and its fanbase throughout the season.
“We typically work with EIHL clubs, but the crowds being generated in Edinburgh over the past few years made it an easy decision to reconnect with the Capitals as they continue to establish themselves as one of the leading teams in the SNL.”
Capitals Director Scott Neil added, “It’s fantastic to welcome USA Sports back as a partner for the 2026–27 season. Their pop-up events have always been a great success with both the team and our supporters, and we’re excited to have them back at Murrayfield throughout the coming season.”
With Father’s Day fast approaching, supporters are encouraged to visit www.usasports.co.uk to find the perfect gift for the sports fan in their life. From official team apparel and headwear to collectibles and memorabilia, there’s something for every fan.
LET’S GO CAPITALS!
